Emily S. Greer
Chief of Staff of ALSAC/St. Jude Children’s Research Hospital
by Margaret Dischler
On September 21, 2010, Greer visited the University of Memphis to speak to students in the MBA program about ALSAC, their role at St. Jude Children’s Research Hospital, and their enormous success. “Mission, leadership, and brand”, she said, drove most of their success.
St. Jude’s receives 72% of their revenue from private donations made to ALSAC. This is approximately 10 times the rate of most hospitals. A great selling point to potential and repeat donors is that 81 cents of every dollar received goes directly towards St. Jude’s operating budget. In addition, St. Jude’s has been the leading organization in the world responsible for vastly improving survival rates for cancer-stricken children for decades.
Due to the poor economy worldwide, charitable giving dropped 3.2% globally, she said. Despite this, ALSAC succeeded in raising an outstanding $692MM in 2010, an all-time high, missing their Net Revenue Goal of $7ooMM by a mere fraction.
Greer pointed us to several trusted sources to study non-profit companies, such as The Chronicle of Philanthropy, The Newspaper of the Non-Profit World, and the highly regarded Harris Interactive Survey. On their historical campaign strategies, Greer spoke of ALSAC’s choice to be “innovators” and “first movers” in fund-raising strategies and techniques. She shared details of ALSAC’s many unique successes over the years further broadening the listener’s business knowledge.
“Cancer is the #1 killer of children”, said Greer with compassion and, quoting St. Theresa, “No money, no mission”. Ms. Greer inspired us with immense hope and reminded us that the seed of a small dream, once conceived by St. Jude founder Danny Thomas, can grow into an enormous life-giving tree and can continue to grow with the right mission, the right message, and the right leadership.
A highly accomplished and respected human resources senior executive with more than 25 years of experience, Emily Greer was recently named Chief of Staff for ALSAC, the fundraising organization of St. Jude Children’s Research Hospital. In executive capacities with ALSAC, she holds responsibility for planning and directing strategic and operational activities. In this role, Greer works to expand internal and external outreach between the CEO, Board of Directors and senior executive teams where she fosters greater employee engagement among this diverse group of colleagues. She oversees the organization’s strategic planning, executive communications strategy, business continuity, human resources and donor services divisions. In addition, she is on the Board of Directors for the Ronald McDonald House, LeMoyne Owen College and the Memphis Medical Center.
Throughout her successful 18-year tenure with ALSAC, she has served in various management roles including Senior Vice President of Human Resources. In this role she shaped a business environment where growth and development could flourish. She developed and implemented strategic human resources plans leading to substantial organizational growth. Furthermore, Greer excelled in creating both the structure and team necessary to guide the talent acquisition process in hiring, developing and retaining the best possible employees to attain Best-in-Class fundraising to benefit St. Jude Children’s Research Hospital.
Greer came to ALSAC with a Human Resources and retail management background in corporate administration. After graduating cum laude from Christian Brothers University with a BS in Marketing and Management, Greer gained valuable experience in the highly competitive retail and distribution and warehousing industries.
In addition to her dedication and accomplishments at ALSAC, Greer is also committed to excellence in education. She earned her senior professional in human resources (SPHR) designation through the Society of Human Resources Management (SHRM), and in 2006, earned her Executive MBA from the University of Memphis, where she received the Dean’s Award for Academic Excellence and was inducted into the Honor Society of Phi Kappa Phi.
Greer is married to her husband Jarvis, who graduated from the University of Memphis in 1978, and they have 2 children; their daughter McKenzie, who earned her degree in psychology from the University of Memphis in 2008, and their son Jarvis Junior “JJ” who is a junior at the University and plays on the soccer team.
The entire MBA class of 2012 and 2013 would like to thank you, again, Ms. Greer, for taking time out of your busy schedule and mission to give back to your own MBA program at the University of Memphis.